We can achieve more in our business and in our private lives by working with people and through people to achieve win-win results. The science of putting people into ‘boxes’ goes back many thousands of years. However, more recently, David Merrill and Roger Reid developed a user-friendly system to allow us to use this as a powerful communication tool. Called the Four Personality Styles or Social Styles, it is an amazing methodology for getting onto the same ‘wavelength’ as another person and then working with that commonality.
The objectives of Personality Styles
One needs to have four primary objectives to be successful with Personality Styles. Having said four, the first three are just a platform for the primary objective (number 4).
- Firstly we need to determine what our own style is. In other words, where are we coming from? What are our strengths and weaknesses? The best road map in the world is useless if you don’t know where you are at the beginning of the journey.
- Next, we need to be able to quickly and accurately determine the style of the person we are communicating with.
- This now leads us to number three, which is being able to more accurately predict likely behaviours. For example, with a pussy cat, you may be happy to put your hand in front of him to lick. With a tiger, that may not be a good idea.
- And the bottom-line objective: to develop flexibility to deal differently with different people.
The rules
Rule 1. Although it would be nice and convenient to be able to firmly place people into boxes, with no grey areas, this is not the case. Everyone has a little bit of all four of the styles. Often, a person will have a small amount of three of the styles, but a lot more of one. In that case we put them into that dominant ‘box’. Others may have two dominant and two less dominant styles. In this case the person will be put into two ‘boxes’.
Rule 2. We change with changing situations. So we have three different styles sometimes changing at rapid speed. a) Our social style ... ourselves with our family and friends. b) Our operating style ... the person we generally bring to work. And c) our backup style ... the style we use in stressful situations.
Rule 3. We may not see ourselves the same way that others see us. This is related to our intentions and our actions. For example, some people may see themselves as being warm, caring, sharing teddy bears because they base this on their intentions. Others, who can see only these people’s actions, may see them as dictatorial tyrants.
We will be describing each style as a separate entity, but please keep in mind what we said about people being combinations.
The Amiable
The Amiable is also known as the Relater or the Hi-E where the E stands for Empathy. These people are very relationship-orientated and love working with and being around people. They are people pleasers, dislike conflict and want to be liked. They have a slow and carefree pace, with a tendency to leave things for tomorrow. One of the major problems that they have is an inability to set and then stick to goals. They lose focus quickly and tend to be distracted by whatever is happening around them right now. They have good skills when it comes to getting along with others because they don’t rock the boat. They don’t want to be the leader, so they just fit in and follow.
The Expressive
The Expressive is also known as the Socialiser or the Hi-P where the P stands for persuasion. This is your classical sales personality. Whether selling a product, an idea or themselves, they are good at motivating and persuading others to go along with them. They are also people-orientated, but more interested in the fun aspect than the relationship side. They are fast moving, but often in such a rush that they spin their wheels and create dust and smoke rather than being truly productive. They tend to be poor detail people, not stopping to dot the i’s and cross the t’s. They often dress in a ‘notice me’ fashion, like to be on centre stage and have been described as loud and pushy.
The Analytical
The Analytical is also known as the Thinker or the Hi-A where the A stands for Analysis. These people are far more job-orientated than the previous two. They are highly analytical, investigative and are ‘data collectors’. People who fit into this category are very good at detailed, precise types of work and enjoy challenging themselves against the job or machine. They are not good people-people because they tend to appear a bit impersonal. They are sometimes accused of having ice water in their veins. Although they are slower moving, they tend to get a lot done because of their determination and ability to stick with something.
The Driver
The Driver is also known as the Director or the Hi-D where the D stands for Drive. These people tend to be very focused and work well under pressure. They are challenging, fast moving and have the ability to ‘drive’ or manage their staff well. They are difficult to get to know as they tend to hide their personal side and concentrate only on the job. They are unique in that they are able to see both the big picture (the whole project in conceptual terms) as well as the small picture (the details making up the project). They push their people hard, but push themselves even harder.
The solution
It’s all about flexibility. Being able to be like an Amiable when working with an Amiable. Being like an Analytical, a Driver or an Expressive when the situation demands it. Now, this does not mean that we have to become schizophrenic and change personality a hundred times a day. Rather, we need to change our behaviours as we move from one style to the next.
With an Amiable
Slow down, take your time and speak more about personal things: ‘How’s your wife doing?’ ‘How are the kids?’ Don’t call a spade a spade. Rather call it an implement for moving a piece of the earth’s surface from one place to another. Be less direct, less challenging, less threatening and more comforting. Let the other party feel that you have broad shoulders and they can cry on your shoulder anytime they need to. However, help them to set goals and to gain direction. With Amiables we may have to put them on track first thing in the morning and then repeat this process four or five times during the day. Let them know that they are important to you as a PERSON.
With an Expressive
Speed up. Don’t bore them with the little details. Paint your pictures using great, big, broad brush strokes. Keep your interaction with them lively, interesting and fun. Here we can call a spade a spade. Be direct and get to the point quickly before they lose interest. Let them feel appreciated. They need to be told constantly how great they are doing. Although they are good motivators, they need motivating themselves. Insist that they keep good notes and, wherever possible, get them to write things down. With Expressives you need to be a cheerleader and an appreciative audience of one – all wrapped together.
With an Analytical
Again slow down. Crunch the numbers and go through each point in detail. Explain and re-explain. Make sure that you have given them all the facts that they need and allow plenty of time for them to ask questions. Don’t become involved with personal matters with them. If you ask ‘How is your mother?’ they will probably wonder what on earth that has got to do with what the two of you need to discuss! Don’t surprise them. Give them all the information they will need so that they don’t get thrown off balance later when other data comes to light. With an Analytical keep it impersonal, job-orientated, and grounded in fact.
With a Driver
We now need to speed up. Keep up a fast pace based on job-related, factual matters that pertain to the job. Again, avoid personal issues and focus on what has to be done. These people work best when they are given as much freedom and latitude as possible. Don’t tell them HOW to do something. Just tell them WHAT needs to be achieved and then leave it to them to choose the best methods. Remember that Drivers tend to be control freaks, so don’t get into pointless fights with them just to prove who’s boss. They may expend large amounts of energy in proving who is ‘driving the bus’. Leave them to get on with it.
Flexibility allows us to get so much more out of other people by getting onto their wavelength and communicating with them in a manner that works best for them.
Action point
Attend a training course on this powerful communication tool sooner rather than later. Develop the flexibility to reach win-win solutions with all people easily and quickly.
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